Don’t sleep on Latin America! In fact, for tech entrepreneurs it deserves several moments of your undivided attention.  Whether we’re talking about markets for product expansion or hubs for top tech talent, LATAM is a bright spot for tech innovation.  Forward thinking tech entrepreneurs and executives have already begun thinking through the best strategy for participating in the growth of LATAM.  Today, we sit with Colombian trailblazer, Fernando Gutierrez who is the head of a cutting edge AI startup focused on Oil & Gas.  Fernando launched his career in the US and quickly gained experience as a sales leader in the Middle East and various LATAM markets.  He has returned to his home country to begin shaping the future of his firm as a tech leader across the Americas.   Guest Bio: Fernando is Chief Executive Officer of Tachyus. As CEO of Tachyus, Fernando is responsible for leading the Company to continued success.   Prior to Tachyus, Fernando, held several consulting, sales and management roles across many countries. He started at Schlumberger and worked at other oil and gas services companies for over 16 years, with focus on reservoir/production engineering integrated solutions in the digital transformation space of the industry.   Fernando holds a MSc. in Petroleum Engineering from Texas A&M, USA and a Bs. in Geological Engineering from Escuela de Ingenieros, Colombia.   2:47  From Medellin, Colombia to Texas A&M University to Australia to England 4:35  Building a career in oil and gas technology | Learning English on the fly 6:48  Developing unique insight into product as the liaison between software devs and sales 12:15  CEO of Tachyus | How an expertise in sales enabled a leadership position at a high growth startup 16:43  What Fernando saw in artificial intelligence that inspired his desire to participate 19:03  Keys to selling AI/deep tech to non-technical customers 24:07  Selling in Latin America versus selling in North America 26:50  The untapped opportunity in building tech in and for LATAM 31:31  Leveraging LATAM as a resource for tech talent 36:35  Keys to identifying the ideal customer to target and accelerating the buying cycle 40:35  Fernando’s favorite tech tool: Slack 42:05 Who inspires Fernando