In today's fast-paced world, technology is constantly evolving, and consumers are always on the lookout for the latest gadgets. However, this obsession with newness has led to a significant amount of electronic waste, as people discard their old devices in favor of the latest models. ZeluCash recognized this wasteful trend and saw an opportunity to create a more sustainable and cost-effective solution.   Today we sit with Lucas Keen, the founder of ZeluCash, an Argentinean startup that specializes in the recommerce industry. With an MBA in Argentina and a background in startups, Lucas has extensive experience in the e-commerce and technology sectors. He launched ZeluCash in 2015 to address the wastage of valuable technology, such as smartphones, by creating a trading program where customers can trade in their old devices for new ones. Lucas is passionate about the circular economy and believes in giving products a second life.   Keen discusses the growth of the recommerce industry in Latin America and the impact of his company's trading program. He explains how ZeluCash allows customers to trade in their old smartphones for new ones, providing a more affordable option and reducing electronic waste. Lucas also highlights the importance of trust and transparency in the recommerce market and the role of technology in facilitating the buying and selling process. He shares his plans for expanding into Mexico and Chile and the potential for growth in the region.   If your company is looking to scale its AI initiatives, head over to Tesoro AI (www.tesoroai.com). We are experts in AI strategy, staff augmentation, and AI product development.    Founder Bio:   Lucas Keen has 16 years of experience managing digital business in Latam. He performed as a Sales Manager for 6 years at DineroMail (acquired by PayU in 2012) From 2011 to 2014 he was Country manager and investor at Ticketbis, European ticket exchange platform sold to eBay. He earned his MBA from IAE (Business school of Austral University) in Argentina.   Time Stamps:   02:57 Introduction and background of Lucas Keen 07:50 Initial challenges faced by ZeluCash 10:45 Expansion of ZeluCash product offerings 12:57 Zelu Cash’s impact on the market in Argentina 14:10 Embracing the circular economy concept 16:48 Using own and third-party technologies for flexibility and efficiency. 19:44 Finding the right developers to build out the product 22:00 Using a recruiting agency to improve the quality of talent and freelancers for projects. 24:50 Buying, pricing and selling based on daily market scans and phone conditions. 29:42 Leveraging retail companies for marketing on the buying side. 32:09 Implementing cost-saving processes with technology 34:08 Ensuring trust through software verification and customer reviews 36:11 Potential growth in the recommerce market in Latin America 39:26 How to get in contact with the ZeluCash team   Resources   Company website: https://zelucash.com/home Twitter: https://twitter.com/ZELUCASH LinkedIn: https://www.linkedin.com/company/zelucashlatam/ Instagram: https://www.instagram.com/zelucash/