Latino sports fans are known to be passionate and die hard.  Though sports is the one industry that unifies people across the globe, culture and geography play a key role in how we prefer to get our sports fix.  Our guest, Marcos Araujo, grew up a huge fan of the popular US sports content curator, Bleacher Report.  That exposure, combined with his Brazilian roots, led him to question why there wasn’t a similar content curation platform for Latinos – so he built one.    Founder Bio: Marcos is the CEO and founder of Esportudo, a leading digital sports content provider in Latin America that is creating new ways for fans to engage with their favorite teams and sports. Esportudo now reaches over 40 million Latino sports fans a month and helps brands engage this growing demographic. Before founding Esportudo, Marcos was a key driver in launching HubSpot Inc. in LatAm. Winner of Latino 30 under 30, 25 Most Influential People of Color and other awards.   Timestamps: 2:13  Marcos’s roots in rural Brazil.  Humble beginnings in the suburbs of Boston 4:43  Thoughts on co-founding a company with family 9:19  How being a child of immigrants and facing economic hardships influenced entrepreneurship 12:03  Launching a career at Hubspot and leading expansion into LATAM 16:08  Hubspots 3 reasons for building a team in Colombia 19:49   The competitive advantage in leveraging LATAM talent 25:24  The genesis of Esportudo | Curating sports content for Latino sports fans 30:29  Bootstrapping the first 2 years in business, before joining Techstars 32:18  Serving the often forgotten but quickly growing and strong Latino market 36:12  Using an US agency to build MVP + the strategy behind building a dev team in Brazil 40:48  Selecting the first dev hire in Brazil 49:18  The value in leveraging artificial intelligence to hyper-personalize content consumption