Cybersecurity is at the forefront of today's news as the frequency of cyber-attacks continues to escalate alarmingly. Statistics reveal that the number of global cyber-attacks rose by a significant 28% during Q3 of 2022, compared to the previous year. The shift towards remote work, the rapid pace of digital transformation, and the emergence of highly sophisticated threat actors have made ensuring the safety of sensitive information a crucial concern for all companies.   In this episode, we discuss Corey's background as a cybersecurity expert, the benefits of combining software and services for cybersecurity solutions, and the go-to-market strategies for such solutions. Corey also touches on affordable pricing options for small-medium sized businesses and the benefits of services-based business models for tech startups. His company offers incident response and managed services solutions, combining both product and service to provide comprehensive protection for businesses.    If your company is looking to scale its AI initiatives, head over to Tesoro AI (www.tesoroai.com). We are experts in AI strategy, staff augmentation, and AI product development.      Founder Bio:   As a transformative, servant leader, Corey is a proven entrepreneur focused on innovating and creating new paradigms in the security industry and life. His leadership style is focused on an employee first approach because of the positive impact of happy employees on their customer relationships. Corey has chosen to take a people centric approach to life and to let all outcomes be driven by that philosophy. Twenty-five years of experience in the security industry has seasoned him to create the next exponential evolution. As Founder and Chief Experience Officer, Corey has created Cyvatar.ai to enable vendor partners to deliver reliable, repeatable, and measurable business outcomes to clients through an outstanding customer experience. This also allows the partner to engineer out complexity, improve renewal/upsell/cross-sell opportunities, and increase their customer satisfaction and referrals.     Show Notes:   03:03 Background of cybersecurity expert Corey White.   06:18 Cybersecurity incident response and managed services solutions.   09:52 Combining product and service to protect businesses.   11:32 Building a cybersecurity solution with the right team and partnerships.   13:30 Benefits of combining software and services for cybersecurity solutions.   17:10 How everything started from a product perspective.   19:26 Leveraging proprietary technology to create fastest outcomes in the industry.   24:14 Go-to-market strategies for cybersecurity solutions.   28:16 Cybersecurity solutions for startups and small-medium-sized businesses.   30:14 Affordable pricing and direct to customer solutions for small businesses.   35:54 External partners to build a company faster   39:14 Revenue-based financing as an alternative funding model for startups    44:47 Benefits of services-based business models for tech startups     Resources   Company website: https://cyvatar.ai/ LinkedIn: https://www.linkedin.com/company/cyvatar-ai/ Instagram: https://www.instagram.com/cyvatar.ai/ Twitter: https://twitter.com/cyvatar