Laela Sturdy is a Partner @ CapitalG, Alphabet's growth investment fund that have invested in the likes of Stripe, Snap Inc, Airbnb and many more incredible companies. As for Laela, she has made investment in category leaders such as language learning platform, Duolingo, payroll and benefits provider, Gusto and jobs site, Glassdoor. Prior to investing with CapitalG, Laela was a Director of Sales & Business Operations at Google where she helped start, scale, and lead teams in several emerging product areas including video and display advertising, local and SMB services, and mobile commerce.   In Today’s Episode You Will Learn: 1.) How Laela made the transition from an operator at Google to one of the industry's rising star investors with CapitalG? 2.) Market size is fundamental to CapitalG decision-making process so; what is a large enough market? How does Laela look to evaluate market size; bottoms up or top down? 3.) How does Laela look to assess product differentiation? Is brand significant enough IP to be classed as product differentiation? 4.) Why does ownership not play such a pivotal role in investment decision-making process? How crucial is unit economics to Laela at this stage of investment? 5.) With Google's obvious operational value add, does Laela believe we will see the further rise of operational value add within VC? What does this mean for entrepreneurs? Items Mentioned In Today’s Show: Laela’s Fave Book: Americanah Laela’s Fave Blog: Dan Primack: Axios Laela’s Most Recent Investment: Care.com As always you can follow Harry and The Twenty Minute VC on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Eight is a sleep innovation company. With their latest product, the Eight Smart Mattress, being a bed that literally tells you how well you slept last night, paired with an intelligent sensor cover that measures the quality of your sleep and delivers a daily sleep report. In order to bring you the best product, Eight used anonymized sleep data and feedback from over 10,000 people, to understand which materials and types of mattresses give customers the best sleep resulting in their unique blend of four responsive and high-density foam layers plus one layer of proprietary technology that helps people track and improve their sleep. You can check it out on Eightsleep.com - and if you use the code 20VC you will get a whopping 20% discount! FullContact provides the ability to organize your contacts, gain rich insights into them and therefore build deep relationships. With features like automatically identifying and merging duplicate contacts to the ability to snap a photo of a business card and FullContact will transcribe them for you, so no more lost and loose business cards at events. It is with these features just being the tip of the iceberg, FullContact really is the best all in one solution for contact management and you can check them out on fullcontact.com.