21 min listen
57. Building trust with ABM | Accenture
FromLet’s talk ABM
ratings:
Length:
32 minutes
Released:
Jun 7, 2023
Format:
Podcast episode
Description
In this episode of Let's talk ABM, Declan chats to Karen Strugnell, Global Client Relationship Marketing Leader at Accenture. Karen is a seasoned B2B Marketing professional with more than 30 years experience working in the technology industry. Her recent experience has included 12 years at IBM, where she was the ABM & Strategic Partnership Director for Europe. In her current role at Accenture, Karen is part of a team of Marketers working on some of Accenture’s most important accounts delivering client relationship marketing programs.
Here's what they cover:
- Why trust is so important in an ABM strategy
- How ABM can be used to change brand perceptions
- Why ABM needs a change in mindset
- What makes a successful ABM strategy
Here's what they cover:
- Why trust is so important in an ABM strategy
- How ABM can be used to change brand perceptions
- Why ABM needs a change in mindset
- What makes a successful ABM strategy
Released:
Jun 7, 2023
Format:
Podcast episode
Titles in the series (63)
7. Consolidating your sales stack | DealHub by Let’s talk ABM