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    35. Building a world-class ABM strategy | Microsoft

    35. Building a world-class ABM strategy | Microsoft

    FromLet’s talk ABM

    Start listeningView podcast show

    35. Building a world-class ABM strategy | Microsoft

    FromLet’s talk ABM

    ratings:
    Length:
    23 minutes
    Released:
    Dec 13, 2021
    Format:
    Podcast episode

    Description

    In this episode of Let's talk ABM, Declan chats to Danny Nail, Account-based Engagement Lead - Financial Services at Microsoft. Danny is one of the world’s leading ABM practitioners and thought leaders. His ABM programs at SAP and now Microsoft have won numerous awards and praise. Danny sees One-to-one and One-to-few ABM as true ABM and shares his insight in this Let’s talk ABM podcast interview.
    Here's what they cover:
    - How Demand Gen and ABM can coexist
    - The difference between ‘intent’ and ‘interest’
    - What the hardest part of ABM is
    - Advice on how to succeed at Account-based Marketing
    Released:
    Dec 13, 2021
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.