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    27. ABM: It’s all about the alignment | Shutterstock

    27. ABM: It’s all about the alignment | Shutterstock

    FromLet’s talk ABM

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    27. ABM: It’s all about the alignment | Shutterstock

    FromLet’s talk ABM

    ratings:
    Length:
    14 minutes
    Released:
    Aug 2, 2021
    Format:
    Podcast episode

    Description

    In this episode of Let's Talk ABM Declan chats to Alessandra Possamai, ABM Manager at Shutterstock. A passionate B2B Marketer with a real talent for Account-based Marketing, Alessandra is seeing huge success with her ABM strategy, creating personalized Account Experiences that deliver a truly customized buyer journey.
    Here's what they cover:
    - How alignment with Sales moves the ABM dial
    - Why the account experience lies at the heart of an ABM strategy
    - What are some of the hardest parts of ABM
    - Advice on how to succeed at Account-based Marketing
    Released:
    Aug 2, 2021
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.