In this episode of Let's Talk ABM Declan chats to Nancy Carlyle Harlan, Head of Global ABM at Qlik. Nancy is that rare Marketer with a successful Sales background at IBM and Siemen. This Sales insights has helped Nancy to develop the successful ABM program at Qlik that has transformed their approach to strategic account management and growth.
Here's what they cover:
- Why One-to-one is the only true ABM
- How insights drive account strategy
- Where ABM tech vendors need to improve their offering
- Advice on how to succeed at Account-based Marketing