Amy McClain is the senior manager of sales enablement at Calendly. She is responsible for scaling and training the SMB, mid-market, and enterprise sales teams to engage prospective customers and win deals.

Calendly is a modern scheduling platform for high-performing teams and individuals – enables sales and revenue teams to increase conversion rates faster with personalized links sharing meeting availability, centralize their interactions with integrations to Salesforce, and optimize the customer experience with Workflows for features like automatic meeting communications, such as reminder texts.

In this episode, Amy shares her experiences and thoughts on B2B sales enablement and how we can develop a game plan to drive predictable rocketship-like growth. Insights she shares include:

The four components to B2B sales enablementCalendly’s journey to rocketship growth and adoption within the enterprise How empathy can improve sales enablement outcomesMetrics for measuring the effectiveness of sales enablementA framework to harness the data available to fuel sales enablement strategiesHow best to ensure that the voice of the customer is incorporated into contentHow Calendly handles lead handoffsHow often Amy's team revisits their audience persona's and whyHow to prioritize and develop content for sales enablementand much much more ...

Discover more at https://www.sproutworth.com/b2b-sales-enablement-how-to-develop-game-plan/