The Email Marketers help eCommerce brands flourish through Email and SMS marketing. Topics discussed in the episode:
Melanie's journey from traditional consulting to starting her own agency.
The power of combining email and SMS to grow eCommerce brands.
How Klaviyo empowers marketing teams to drive their email and SMS marketing efforts.

Klaviyo vs. Attentive

How Melanie structures her team, so they don't get overwhelmed during a hyper-growth stage.
How The Email Marketers have grown 4.07x through referrals, events, social content, and SEO.
LinkedIn content strategies to increase lead generation.
Increasing friction in the discovery call process to minimize low-quality leads.
How hiring an agency coach (Nick Eubanks) has helped Melanie.
The Email Marketers plans to build a "well-oiled, German machine" by focusing heavily on process development and refinement.
Creating a workplace people love to work by being proactive for clients and minimizing ad-hoc requests.
Presenting Sponsor: ZenPilotBe sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.ZenPilot knows that you are tired of wasting time on trial-and-error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.So, what are you waiting for?Go to zenpilot.com to learn more.Resources mentioned in this episode:
The Email Marketers Website
Melanie Balkes LinkedIn
ZenPilot Website
Gray MacKenzie’s Linkedin