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    41. Industry ABM | Google Cloud

    41. Industry ABM | Google Cloud

    FromLet’s talk ABM

    Start listeningView podcast show

    41. Industry ABM | Google Cloud

    FromLet’s talk ABM

    ratings:
    Length:
    25 minutes
    Released:
    Apr 25, 2022
    Format:
    Podcast episode

    Description

    In this episode of Let's talk ABM, Declan chats to Akriti Gupta, Global Head of ABM at Google Cloud. A passion for marketing translates to a passion for customers, and that’s what has made Akriti love her journey in this realm across GE, Samsung, and now Google. Based in San Francisco, she currently heads Account-based Marketing for Google Cloud globally.
    Here's what they cover:
    - How Google Cloud achieved Sales and Marketing alignment
    - The importance of Account Insights
    - Google's tenet of 'fail fast, learn fast' applied to ABM
    - Akriti's advice for anyone launching an ABM program
    Released:
    Apr 25, 2022
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.