In this episode of Let's talk ABM, Declan chats to Avishek Chakrobarty. Avishek’s professional career in Sales and B2B Marketing has led him to his current role as Head of the ABM Center of Excellence at Kyndryl. He’s on a mission to enable Kyndryl’s Field Marketing teams to grow priority accounts.

Here's what they cover:

What is an ABM Center of Excellence
How ABM acts as a bridge
What is Social and Customer Emminence
How to do account scoring