22 min listen
#39: How to Turn Your Customers into Raving Fans
#39: How to Turn Your Customers into Raving Fans
ratings:
Length:
31 minutes
Released:
Mar 16, 2022
Format:
Podcast episode
Description
How do you get your customers to engage? We bet you know the answer by now: invite them into a story where they are hero while you play the guide! But where does this process begin? For a lot of customers, the first point of contact with your brand is your customer service team. So as a business owner, how do you equip this important front-line team to be the guide? It's only when you think of yourself as their guide and exercise empathy that your customers will feel helped and heard. In today's episode, J.J. and April share how to embrace the role of the ultimate guide when it comes to customer service. They are also joined by StoryBrand’s very own Director of Customer Experience Kelley Kirker. Kelley shares how positioning yourself as the guide in customer service not only makes the customer the hero, but also can transform your customers into raving fans. -- APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Released:
Mar 16, 2022
Format:
Podcast episode
Titles in the series (100)
#8: Save Your Customers from Failure: A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what’s at stake if they don’t buy your product. Without clearly showing that failure, your... by Marketing Made Simple