Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    18. Going global with ABM | Fujitsu

    18. Going global with ABM | Fujitsu

    FromLet’s talk ABM

    Start listeningView podcast show

    18. Going global with ABM | Fujitsu

    FromLet’s talk ABM

    ratings:
    Length:
    21 minutes
    Released:
    Dec 3, 2020
    Format:
    Podcast episode

    Description

    In this episode of Let's Talk ABM Declan is joined by Andrea Clatworthy, Global Head of Account-based Marketing at Fujitsu. Andrea first introduced ABM at Fujitsu in 2014, in this interview she shares her experiences of expanding the program globally.
    Here's what they cover:
    - What makes Fujitsu’s ABM program different
    - Why Account Experience is so important
    - What the future holds for ABM at Fujitsu
    - Advice on how to start an ABM program
    Released:
    Dec 3, 2020
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.