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    6. Hyper-targeted ABM advertising | Radiate B2B

    6. Hyper-targeted ABM advertising | Radiate B2B

    FromLet’s talk ABM

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    6. Hyper-targeted ABM advertising | Radiate B2B

    FromLet’s talk ABM

    ratings:
    Length:
    23 minutes
    Released:
    Apr 17, 2020
    Format:
    Podcast episode

    Description

    In this episode of Let's talk ABM, Declan is joined by Riaz Kanani, CEO of Radiate B2B. A serial entrepreneur and creator of technology business, Riaz has over twenty years of experience of working at the cutting edge of technology and marketing.
    Here's what they cover: 
    - How data drives successful ABM programs
    - The role of Radiate B2B in your ABM tech stack
    - Hyper-personalisation and advertising
    - How sales and marketing together make a formidable team
    Released:
    Apr 17, 2020
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.