In this episode, Sam Shepler, a filmmaker turned entrepreneur with 9 years of experience in B2B video marketing and the CEO of Testimonial Hero shares proven ways to create a successful customer-driven marketing strategy. Insights he shares include:

What is a customer-driven marketing strategyHow to use feedback to improve your offeringWhat is the best way to identify customers that really speak to your product or serviceHow Sam recommends we prioritize and invest our limited time and energy into our best customersA customer-driven marketing strategy requires customer stories but what are the best ways to craft and edit them so they resonate with future customersHow to get your customers to agree to appear on videoHow to make the best of it when they do—what questions to ask themThe biggest mistakes made around customer-led video contentPre-requisites for creating powerful testimonialsHow best to track the effectiveness of the customer led-videosand much more ...

Discover more - https://www.sproutworth.com/customer-driven-marketing-strategy/