26 min listen
289: Auth0 Marketing VP on Developing Developer Love
289: Auth0 Marketing VP on Developing Developer Love
ratings:
Length:
43 minutes
Released:
Apr 22, 2022
Format:
Podcast episode
Description
Developers don’t want to be marketed to, you say? Kerry Ok, SVP of Marketing for Auth0 is here to prove you wrong. From day one, Auth0’s marketing mandate wasn’t about building pipeline or demand gen, it was about building trust and relationships with a vibrant community that loves learning, discussion, and things that make their lives easier. Talk about renegade marketing—this episode is all about shirking traditional B2B marketing tactics in exchange for far more powerful and engaging ones (that just so happen to yield an 80% YoY increase in unaided awareness). From building a strong customer community to gamifying internal comms to getting silly with Loggie the anti-mascot, tune in for a fascinating episode about what courageous marketing really looks like. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Apr 22, 2022
Format:
Podcast episode
Titles in the series (100)
6: RTU: Rebranding via Employees - Guest, Gina McDuffie, CMO of VER: How to Get Your Employees Excited About Your Evolved Brand by Renegade Marketers Unite