Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

642: What are the new rules of marketing? A chat with David Meerman Scott

642: What are the new rules of marketing? A chat with David Meerman Scott

FromThe Business Storytelling Show


642: What are the new rules of marketing? A chat with David Meerman Scott

FromThe Business Storytelling Show

ratings:
Length:
24 minutes
Released:
Jan 3, 2024
Format:
Podcast episode

Description

Marketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing.
To find out what those are, I'm joined by David Meerman Scott, author of "The New Rules of Marketing and PR", on Episode 642 of "The Business Storytelling Show."
We discuss:

Why do we need new rules?
What are they?
How can companies use them to thrive?Where do companies struggle?
And more...

Join us and grab a copy of his book here: https://amzn.to/3TGitE7
Released:
Jan 3, 2024
Format:
Podcast episode

Titles in the series (100)

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking