In this not-to-be-missed episode of TOP CMO, we sit down with Heidi Arkinstall, CMO of Globalization Partners who shares some intriguing perspectives on what truly makes a successful Chief Marketing Officer.
Does a marketer need to be a business expert first? How far should one push beyond their comfort zone? These are just a few questions that Ben and Heidi tackle, shedding light on the untapped corners of the marketing landscape.
Brand power - we all talk about it, but how often do we fully exploit its potential? Heidi has some insightful points on this subject that could make you rethink your strategy.
She also touches on an unexpected topic – the role of new-age social platforms like TikTok in the B2B realm. It's a discussion you might not have anticipated but one that could significantly shape the future of your marketing approach.