In this insightful episode of "Top CMO," host Ben Kaplan sits down with Bruno Trimouille, the Chief Marketing Officer of Litera, a software company catering to the legal industry. With over 25 years of experience in software, Bruno shares his journey of transforming marketing strategies in a traditionally conservative field. He discusses the pivotal role of event marketing in the legal sector, the innovative use of digital campaigns, and the importance of leveraging technology, including the potential of AI, to revolutionize the legal industry's approach to marketing. This episode offers a deep dive into the challenges and opportunities of marketing in a niche industry, providing valuable lessons in adopting a transformation-focused mindset and the power of strategic marketing in driving industry change. Join us as we explore how Bruno Trimouille is reshaping the way legal tech companies think about and execute their marketing strategies.