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EP 18: Julia Goldin, LEGO - 'Stacking Up Success'

EP 18: Julia Goldin, LEGO - 'Stacking Up Success'

FromTOP CMO


EP 18: Julia Goldin, LEGO - 'Stacking Up Success'

FromTOP CMO

ratings:
Length:
40 minutes
Released:
Feb 3, 2023
Format:
Podcast episode

Description

Join us on this episode as we welcome Julia Goldin, the Chief Product and Marketing Officer of Lego. Julia's unique role as both the CMO and CPO of Lego gives her a unique perspective on how marketing and innovation can work together to enhance the product experience. She will share with us her journey from working with Coca Cola to rising to the top as a CMO and CPO of one of the world's most beloved toy brands. From creating play experiences to leading the team that creates the product portfolio, Julia will share her insights on how to think deeply about marketing and how it can impact the product experience. Whether you're a marketer or a product developer, this episode is a must-listen! Get ready to learn from one of the top marketing and innovation minds in the industry.
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Released:
Feb 3, 2023
Format:
Podcast episode

Titles in the series (72)

TOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, groundbreaking, and world-changing campaigns.