Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

EP 5 : David Siegel, Meetup

EP 5 : David Siegel, Meetup

FromTOP CMO


EP 5 : David Siegel, Meetup

FromTOP CMO

ratings:
Length:
38 minutes
Released:
Apr 15, 2022
Format:
Podcast episode

Description

In this episode, Ben chats with David Siegel, the marketing-forward CEO of Meetup -- that’s the popular events platform that helps people around the world organize online groups and facilitate local events.In this "can't miss" episode, 
David shares how Meetup responded with a bold and unprecedented "pivot" when the pandemic totally disrupted their business and why the company continued to invest in marketing even when the naysayers said otherwise.
Ben and David also discuss the future of events around the world, the three surprising changes you'll see on the Meetup platform in the coming year, and the underrated power of "energy transfer" as a critical skill for marketing leaders.
For more TOP CMO episodes, don’t forget to subscribe.

Website : https://www.benkaplan.com/
LinkedIn : https://www.linkedin.com/in/kaplanben
Twitter : http://twitter.com/benjaminkaplan
Instagram : http://instagram.com/benjaminkaplan
Released:
Apr 15, 2022
Format:
Podcast episode

Titles in the series (72)

TOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, groundbreaking, and world-changing campaigns.