Rohit Bhargava, Founder and Chief Trend Curator of Non-Obvious Company, returns to the Social Pros Podcast to discuss the non-obvious 2019 trends as well as how to market successfully on a small business budget.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 05:41 - Why “muddled masculinity” is one of the Non-Obvious trends for 2019 08:52 - How “innovation envy” can lead businesses to make unnecessary changes for the sake of standing out 10:51 - Why not all businesses can benefit from creating a spectacle 17:17 - How to successfully market your small business on a small budget 20:21 - How to “deliberately downgrade” your social media to become more effective in certain areas   Resources Get the new State of Marketing Report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Purchase the Non-Obvious 2019 edition here. Purchase the Non-Obvious Guide to Small Business Marketing here.   Visit SocialPros.com for more insights from your favorite social media marketers.