Jay Baer, Founder of Convince & Convert, and Adam Brown, Executive Strategist at Salesforce, discuss how social media has changed in the past year and give predictions for the coming year.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How ephemeral content has developed and changed the social landscape over the past year How simplifying the user interface can create a drastic shift in demographics for a social media platform Why video has become one of the essential tools for social media marketing How the world of social media could shift in the coming year Why it's better to go more in-depth on a couple of social channels rather than trying to build a presence on all channels   Visit SocialPros.com for more insights from your favorite social media marketers.