Eileen Burmeister, Communications Consultant at Arizona Public Service, joins the Social Pros Podcast to discuss empowering employees for photo storytelling in social.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 05:04 - How APS uses Community Affairs Managers to engage with micro audiences on a regional level 09:55 - How different teams can work together to effectively manage customer support 12:05 - How APS enables employees to communicate with customers 21:30 - How to balance employee and customer generated content for photo storytelling 24:02 - Why a planned out editorial calendar should leave room for spontaneity   Resources Get The Complete Guide to Social Media for B2B Marketers for free here. Find out more about SocialMedia.org here.   Visit SocialPros.com for more insights from your favorite social media marketers.