34 min listen
EP 64: Carolyn Dawkins, David Yurman- 'Artistry in Branding'
FromTOP CMO
ratings:
Length:
29 minutes
Released:
Apr 5, 2024
Format:
Podcast episode
Description
In this episode of TOP CMO, host Ben Kaplan talks with Carolyn Dawkins, CMO at David Yurman, about the luxury brand's marketing strategies. Dawkins discusses the balance between maintaining brand consistency and injecting creativity to keep the brand relevant and appealing. She highlights the importance of David Yurman's artistic heritage in its marketing efforts and how the brand distinguishes itself in the luxury jewellery market.
Released:
Apr 5, 2024
Format:
Podcast episode
Titles in the series (72)
EP 8: Cindy White, Mitek - 'The Power of Persona' by TOP CMO