39 min listen
Behind the Winning Idea – 'Kiwiburger'
FromThe WARC Podcast
ratings:
Length:
38 minutes
Released:
Feb 3, 2022
Format:
Podcast episode
Description
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of McDonald's New Zealand: Kiwiburger, awarded Gold in Collaboration & Culture in the 2021 WARC Awards for Effectiveness. McDonald's increased it's cultural relevance by updating it's Kiwiburger which led to it's best ever sales results.
We spoke to Deb Fell, Head of Marketing at McDonald’s New Zealand, and Charlotte Marks, Strategy Director at DDB New Zealand to find out more.
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We spoke to Deb Fell, Head of Marketing at McDonald’s New Zealand, and Charlotte Marks, Strategy Director at DDB New Zealand to find out more.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
Feb 3, 2022
Format:
Podcast episode
Titles in the series (100)
WARC Talks Creative Effectiveness by The WARC Podcast