16 min listen
Does marketing move share prices?
FromThe WARC Podcast
ratings:
Length:
40 minutes
Released:
May 14, 2024
Format:
Podcast episode
Description
WARC’s SVP content David Tiltman discussed the contribution of marketing to a company’s stock valuation, with three experts on this topic. Shuba Srinivasan is the Adele and Norman Barron Professor of Marketing at Boston University's Questrom School of Business, Dominique Hanssens is a Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management, and Ian Whittaker, Managing Director of Liberty Sky Advisors.
Read Shuba and Mike’s research and Ian's talk at IPA EffWorks.
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Read Shuba and Mike’s research and Ian's talk at IPA EffWorks.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
May 14, 2024
Format:
Podcast episode
Titles in the series (100)
3 in 15 - Brand-building and the Rise of Digital Commerce by The WARC Podcast