46 min listen
The ‘double bottom line’: Valuing profit and the planet
FromThe WARC Podcast
ratings:
Length:
37 minutes
Released:
Jan 21, 2022
Format:
Podcast episode
Description
WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, closing off this series with the ‘double bottom line’: valuing profit and the planet.
Find out whether brands will be increasingly required to deliver both traditional growth metrics and a framework for sustainable practices with Grace Kite, Founder and Managing Director at Magic Numbers, Jonathan Wise, Co-founder at Purpose Disruptors, and Suresh Balaji, Chief Marketing Officer, Asia Pacific at HSBC.
WARC subscribers can read the full report here or to read the report for free, click here.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Find out whether brands will be increasingly required to deliver both traditional growth metrics and a framework for sustainable practices with Grace Kite, Founder and Managing Director at Magic Numbers, Jonathan Wise, Co-founder at Purpose Disruptors, and Suresh Balaji, Chief Marketing Officer, Asia Pacific at HSBC.
WARC subscribers can read the full report here or to read the report for free, click here.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
Jan 21, 2022
Format:
Podcast episode
Titles in the series (100)
WARC Talks Conscious Media Investment by The WARC Podcast