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The ‘double bottom line’: Valuing profit and the planet

The ‘double bottom line’: Valuing profit and the planet

FromThe WARC Podcast


The ‘double bottom line’: Valuing profit and the planet

FromThe WARC Podcast

ratings:
Length:
37 minutes
Released:
Jan 21, 2022
Format:
Podcast episode

Description

WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, closing off this series with the ‘double bottom line’: valuing profit and the planet.
Find out whether brands will be increasingly required to deliver both traditional growth metrics and a framework for sustainable practices with Grace Kite, Founder and Managing Director at Magic Numbers, Jonathan Wise, Co-founder at Purpose Disruptors, and Suresh Balaji, Chief Marketing Officer, Asia Pacific at HSBC.
WARC subscribers can read the full report here or to read the report for free, click here.
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Released:
Jan 21, 2022
Format:
Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.