10 min listen
Episode 243: Data Nerds and Martech: What You Really Need to Know
Episode 243: Data Nerds and Martech: What You Really Need to Know
ratings:
Length:
28 minutes
Released:
Mar 15, 2022
Format:
Podcast episode
Description
Your quest is to navigate the ever-changing martech landscape, find meaningful data, and turn it into actionable, profitable strategy. Easy!
Oh, there’s one tiny catch: Your marketers and sellers will need to become data scientists too — in all of that imaginary free time they have. There has to be a better way, right?
Luckily our guest, Brian Walker, President at Statwax, is an expert at helping brands identify the metrics they need and create a single, powerful thread that gets everyone on the same page.
Join us as we discuss:
Improving impact while squeezing marketing dollars
The volatile Venn diagram of sales and marketing
Building a content strategy that sales can truly utilize
You don’t have to be a data scientist to manipulate it successfully
Now that you know the secrets to refereeing the battle between sales and marketing, are you ready to learn more about post- pandemic selling or the B2B buyers’ journey? Check out the full list of episodes: The B2B Revenue Executive Experience.
Oh, there’s one tiny catch: Your marketers and sellers will need to become data scientists too — in all of that imaginary free time they have. There has to be a better way, right?
Luckily our guest, Brian Walker, President at Statwax, is an expert at helping brands identify the metrics they need and create a single, powerful thread that gets everyone on the same page.
Join us as we discuss:
Improving impact while squeezing marketing dollars
The volatile Venn diagram of sales and marketing
Building a content strategy that sales can truly utilize
You don’t have to be a data scientist to manipulate it successfully
Now that you know the secrets to refereeing the battle between sales and marketing, are you ready to learn more about post- pandemic selling or the B2B buyers’ journey? Check out the full list of episodes: The B2B Revenue Executive Experience.
Released:
Mar 15, 2022
Format:
Podcast episode
Titles in the series (100)
WTH is the The B2B Revenue Executive Experience?: There are some great podcasts out there on sales enablement. They have fantastic advice on how to accomplish certain goals and strategies, as well as how emerging technology affects our work. But there's a gap in the podcast world. Chad Sanderson, your host, started this podcast because he wants to hear from his potential buyers about what they really care about, and how they respond to the sales process. You're going to be hearing guests that range from the Minnesota Vikings to Adobe. This should be fun. by The B2B Revenue Executive Experience