19 min listen
Behind the Winning Idea - 'Small Business Drive'
FromThe WARC Podcast
ratings:
Length:
49 minutes
Released:
Sep 16, 2021
Format:
Podcast episode
Description
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Lexus: Small business drive, awarded a Silver in Customer Experience and the Personalisation & Insight Award in this year's WARC Awards for Effectiveness.
The team identified an underserved target and invested in branded content and the lower funnel test drive experience to increase both lead flow and conversion. We spoke to TBWA Hong Kong's Jerome Ooi, Executive Creative Director and Terence Ling, Head of Strategy to find out more.
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The team identified an underserved target and invested in branded content and the lower funnel test drive experience to increase both lead flow and conversion. We spoke to TBWA Hong Kong's Jerome Ooi, Executive Creative Director and Terence Ling, Head of Strategy to find out more.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
Sep 16, 2021
Format:
Podcast episode
Titles in the series (100)
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