19 min listen
Behind the Winning Idea - 'Unforgettable Bag'
FromThe WARC Podcast
ratings:
Length:
38 minutes
Released:
Sep 9, 2021
Format:
Podcast episode
Description
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Tesco: Unforgettable Bag, winner of the Customer Experience Grand Prix in this year's WARC Awards for Effectiveness.
Applying behavioural economics thinking, Tesco greatly reduced the use of single-use plastic bags. In the 12 months after the campaign, bag reuse rates jumped from 5% to an amazing 60%. We spoke to Azliza Azmel, Corporate Services Director at Tesco Malaysia and Graham Drew, Chief Creative Officer at Grey Group to find out more.
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Applying behavioural economics thinking, Tesco greatly reduced the use of single-use plastic bags. In the 12 months after the campaign, bag reuse rates jumped from 5% to an amazing 60%. We spoke to Azliza Azmel, Corporate Services Director at Tesco Malaysia and Graham Drew, Chief Creative Officer at Grey Group to find out more.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
Sep 9, 2021
Format:
Podcast episode
Titles in the series (100)
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