19 min listen
Behind the Winning Idea - 'Skip the Rinse'
FromThe WARC Podcast
ratings:
Length:
31 minutes
Released:
Aug 26, 2021
Format:
Podcast episode
Description
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Finish: Skip the Rinse, winner of the Brand Purpose Grand Prix in this year's WARC Awards for Effectiveness.
Dishwasher brand Finish grew sales and market share in the US with a multichannel campaign to encourage Americans to save water. Sales grew by 33% year on year as a result. We spoke to Kelsey Steele, Group Strategy Director at HAVAS New York and Umar Khan, US VP of Marketing at Reckitt to find out more.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Dishwasher brand Finish grew sales and market share in the US with a multichannel campaign to encourage Americans to save water. Sales grew by 33% year on year as a result. We spoke to Kelsey Steele, Group Strategy Director at HAVAS New York and Umar Khan, US VP of Marketing at Reckitt to find out more.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
Aug 26, 2021
Format:
Podcast episode
Titles in the series (100)
WARC Talks Rainbow-washing by The WARC Podcast