19 min listen
Marketing Truth #3: Creativity supercharges marketing's impact
FromThe WARC Podcast
ratings:
Length:
30 minutes
Released:
Mar 28, 2024
Format:
Podcast episode
Description
In this third episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Jim DeLash, Omnichannel Marketing Director at GSK, discuss how emotional campaigns are strongly linked to effectiveness, with effective campaigns scoring higher on positive emotions such as enjoyment and involvement.
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Released:
Mar 28, 2024
Format:
Podcast episode
Titles in the series (100)
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