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    Beyond performance marketing: Strategies to maximise short and long term outcomes

    Beyond performance marketing: Strategies to maximise short and long term outcomes

    FromThe WARC Podcast

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    Beyond performance marketing: Strategies to maximise short and long term outcomes

    FromThe WARC Podcast

    ratings:
    Length:
    39 minutes
    Released:
    May 2, 2024
    Format:
    Podcast episode

    Description

    WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Meta’s Harry Davison, Head of Marketing Science - Northern Europe, Middle East & Africa, Konstanze Fichtner, Marketing Science Partner, and Carl Johan Johansson Alm, Marketing Science Partner. Discussing how they approach best practices for performance marketing and measurement at Meta.
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    Released:
    May 2, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.