19 min listen
Marketing Truth #4: Maximize reach to achieve the greatest impact
FromThe WARC Podcast
ratings:
Length:
39 minutes
Released:
Apr 25, 2024
Format:
Podcast episode
Description
In this fourth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Ilana Wiles, Ally Financial's director of strategic media planning, discuss how to plan an effective media campaign that accounts for crucial brand-building work and necessary activation.
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Released:
Apr 25, 2024
Format:
Podcast episode
Titles in the series (100)
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