52 min listen
How to Build a Meaningful Power Brand
ratings:
Length:
34 minutes
Released:
Jan 13, 2023
Format:
Podcast episode
Description
“Strong brands are not made by accident. They are made by design.” – Kris MichielsListen to Unilever’s brand, marketing, and communication director, Kris Michiels, on how strong brands are created. He argues that the essence of our job as brand leaders and marketeers is strengthening brands from the core – and he suggests how you can start, diving into: Kantar’s Brand Power modelUnilever’s new marketing philosophyThe best approach to data The correlation between purpose, brand power, and brand growthHellmann’s – should a mayonnaise product have a brand purpose? Hosted on Acast. See acast.com/privacy for more information.
Released:
Jan 13, 2023
Format:
Podcast episode
Titles in the series (14)
Why Are Distinctive Brand Assets More Important in Mature Markets?: Prof. dr. Koen Pauwels, Distinguished Prof. of Marketing at Northeastern Univ., talks about how mature and emerging markets imply different levels of importance for brand assets; what and when to measure; and more. by Branding over Wine