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Marketer's toolkit 2024: Building brands through sports sponsorship and a sustainability strategy in EMEA

Marketer's toolkit 2024: Building brands through sports sponsorship and a sustainability strategy in EMEA

FromThe WARC Podcast


Marketer's toolkit 2024: Building brands through sports sponsorship and a sustainability strategy in EMEA

FromThe WARC Podcast

ratings:
Length:
44 minutes
Released:
Jan 10, 2024
Format:
Podcast episode

Description

Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the EMEA region.
WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Hugo Hensley, Head of Sports Services at Brand Finance, and Mark McGinn, Executive Director, Sustainability and Social Impact at Edelman. Discussing the power in sport sponsorship and how to build brand trust through sustainability.
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Released:
Jan 10, 2024
Format:
Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.