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    How McDonald’s built a culture of creative effectiveness

    How McDonald’s built a culture of creative effectiveness

    FromThe WARC Podcast

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    How McDonald’s built a culture of creative effectiveness

    FromThe WARC Podcast

    ratings:
    Length:
    22 minutes
    Released:
    Sep 14, 2023
    Format:
    Podcast episode

    Description

    This week WARC’s Aditya Kishore talks to Joan Colletta, Senior Director of Global Brand Leadership Team at McDonald's. Discussing how McDonald’s overhauled its marketing communications to become a real driver of commercial growth.
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    Released:
    Sep 14, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.