3 in 15 – New Thinking in B2B Marketing

FromThe WARC Podcast

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3 in 15 – New Thinking in B2B Marketing

FromThe WARC Podcast

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Length:

13 minutes

Released:

May 6, 2021

Format:

Podcast episode

Description

This week we’re joined by WARC’s Lena Roland, managing editor of WARC.com and editor of the recent WARC Guide to rethinking B2B. Lena discusses the similarities in B2B and B2C marketing best practice, the role of emotion in B2B marketing, and the new generation of B2B buyers reaching leadership positions.
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Released:

May 6, 2021

Format:

Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

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3 in 15 – New Thinking in B2B Marketing

3 in 15 – New Thinking in B2B Marketing

Description

Titles in the series (100)

More Episodes from The WARC Podcast

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