39 min listen
BONUS EPISODE: Krystina Gustafson, SVP Content ShopTalk/GroceryShop Recorded Live at GroceryShop
BONUS EPISODE: Krystina Gustafson, SVP Content ShopTalk/GroceryShop Recorded Live at GroceryShop
ratings:
Length:
17 minutes
Released:
Oct 7, 2022
Format:
Podcast episode
Description
We are excited to release a series of bonus episodes recorded live in Las Vegas at the recently completed GroceryShop 2022 conference.Our second special guest is Krystina Gustafson, SVP Content at ShopTalk and GroceryShop, whom we caught up with just as the conference was wrapping up.Krystina provides a behind the scenes look at how the conference came to be, how events are curated, and whether the pandemic has changed her approach to content delivery and programming. We also hear her top take-aways from the event and get a glimpse at the plans for next spring's ShopTalk, which returns to Las Vegas, and ShopTalk Europe, which moves to Barcelona. About KrystinaKrystina is the senior vice president of content at Shoptalk and Groceryshop, the leading conferences in the retail, grocery and consumer packaged goods industries. She leads the team that shapes the retail and ecommerce industry narratives, including agenda development and speaker selection. Krystina joined Shoptalk in 2017, after spending four years as a retail reporter and content editor at CNBC.com. Prior to CNBC, Krystina was a web editor at Women's Wear Daily, the trade publication for the fashion industry.About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!
Released:
Oct 7, 2022
Format:
Podcast episode
Titles in the series (100)
Digitally Enabled: This episode we begin the journey to remarkable by digging into Essential #1 in Steve's "8 Essentials of Remarkable Retail" framework. And we've gone global with a great panel of joining us from New York City, Montreal and London. Our panel of experts, includes UNTUCKit CIO/CDO Lockie Andrews, digital strategist extraordinaire Carl Boutet and retail transformation consultant Oliver Banks. We unpack the profound shift towards digitally-driven customer journeys during the past decade and the great acceleration brought about by the COVID crisis. We also discuss how to strike the right balance between the analog, more human world and being digital-first--reminding everyone that no consumer buys technology. by Remarkable Retail