19 min listen
3 in 15 - Customer Retention
FromThe WARC Podcast
ratings:
Length:
13 minutes
Released:
Jun 3, 2021
Format:
Podcast episode
Description
This week we’re joined by WARC’s Anna Hamill, senior editor for brands and editor of the recent WARC Guide to Customer Retention. Anna discusses the debate about acquisition and retention, how e-commerce is changing the way brands think about customer retention, and how loyalty programmes might adapt for a digital world.
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Released:
Jun 3, 2021
Format:
Podcast episode
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