27 min listen
SaaStr 613: How Top CMOs Drive Growth in the Age of the Self-Serve Buyer with Klaviyo SVP of Marketing Kady Srinivasan, Talkdesk CMO Kathie Johnson, S…
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 613: How Top CMOs Drive Growth in the Age of the Self-Serve Buyer with Klaviyo SVP of Marketing Kady Srinivasan, Talkdesk CMO Kathie Johnson, S…
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
ratings:
Length:
27 minutes
Released:
Dec 4, 2022
Format:
Podcast episode
Description
To scale your business customers need to be at the center of all you do. The reason for your business is to solve their largest problems and be mission-critical to their success. If your customers succeed your business will too. However, what if you can’t find or engage your target buyers? The way technology is bought and sold today has dramatically changed. The buyer’s journey is not linear but something they want to control. According to Bain and Co study, 94% of prospective buyers are well informed about a product before ever engaging with a sales team. From our research at TrustRadius, virtually 100% of buyers want to self-serve, 58% of buyers say word-of-mouth is a top source for discovery and evaluation. We’ll evaluate these buyer trends and provide strategies to find and win these new-age customers now and in the future. Full video: https://youtu.be/eGL9ndS3Kmk Want to join the SaaStr community? We're the ?largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
Released:
Dec 4, 2022
Format:
Podcast episode
Titles in the series (100)
Saastr 003: Scaling From A 50 to a 500 Person Company with Mark Geene, CEO @ Cloud Elements: Joining us today, I am thrilled to welcome, Mark Geene, CEO @ Cloud Elements the cloud API integration service that uses uniform APIs to connect your application with entire categories of services. Prior to joining Cloud Elements, Mark has... by The Official SaaStr Podcast: SaaS | Founders | Investors