19 min listen
Why signalling matters in media
FromThe WARC Podcast
ratings:
Length:
41 minutes
Released:
Feb 1, 2024
Format:
Podcast episode
Description
WARC’s Alex Brownsell speaks to Rich Kirk, Chief Strategy Officer at EssenceMediacom, and Ian Murray, co-founder of a new consultancy Burst Your Bubble. They discuss new research into ‘signalling’ - in other words, the unspoken qualities that a media channel conveys, and the impact this can have on advertising effectiveness.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
Feb 1, 2024
Format:
Podcast episode
Titles in the series (100)
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