19 min listen
How a brand crisis plays out in Red states vs. Blue states
FromThe WARC Podcast
ratings:
Length:
24 minutes
Released:
Apr 9, 2024
Format:
Podcast episode
Description
In this episode, Ann Marie Kerwin, Americas Editor, and Michael Reh, Chief Data Scientist at Bera discuss how brand equity rises and falls during a brand crisis. Based on the article "How a brand crisis plays out in Red States vs. Blue States" written for the US Spotlight, "How brands can navigate this contentious political year."Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
Apr 9, 2024
Format:
Podcast episode
Titles in the series (100)
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