Bill is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. During our interview we discuss: - Bill shares his origin story of creating and defending crisis in the political arena including his transition to working for corporate clients. - Why it is critical for businesses to manage their reputations both online and offline. - We talk about the risk of a data breach and how it could negatively impact your business. - Bill shares some strategies on how to effectively manage a data breach crisis. - The debate about apologizing vs not apologizing to customers if/when a data breach happens.  - He explains why companies need to think about RISK in terms of 3 different types. - We talk about the different between strategic, preventable, external risks. - How insurance can help in a customer data breach situation. - What would a press release look like in the event of a customer data breach. - What is the chain of command and team that will be key players in the event of a crisis like data breach. - Bill shares the single biggest problem with businesses and entrepreneurs when it comes to crisis management. - The importance of asking, "If it happened to me, what would I do?" - He shares his favorite growth tools. - Bills recommends one of his favorite books. Bill's websites: www.kith.co Connect w/ Bill on LinkedIn Get a copy of Bill's book, Critical Moments: The New Mindset of Reputation Management —————————– If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]