233) #ExponentialInsights - How to Think Like a Brand, Not a Bank - Part 1

234) #ExponentialInsights - How to Think Like a Brand, Not a Bank - Part2: Part 2 of our conversation with Allison Netzer (https://www.linkedin.com/in/allison-netzer-1b98335/) , Chief Marketing and Strategy Officer at NYMBUS (https://www.nymbus.com/). Allison shares more valuable insight on branding as we explore the last th... by Banking on Digital Growth

35 min listen

Episode 43: Millions at Stake? You Better Understand This Metric: Nowadays, finding statistics that will grab attention is simple. Likes and comments on social media and open rates are a point of pride. Business owners are happy to display these as monthly hits. However, many of these stats aren't of any substantial... by The Product Entrepreneur Podcast

39 min listen

256) Study the Switch: What Inspires Consumers to Change Behaviors?: Customer surveys have become the default mechanism for financial brands in understanding consumer behavior. But surveys have a glaring weakness: they fail to account for the “why” behind a customer’s shift in brand loyalty. Derik Sutton (https://www.l... by Banking on Digital Growth

38 min listen

75) #ExponentialInsights: Building Your Brand From the Boring Middle ft. Chris Snyder: Look at big sexy ad agencies. They create funny commercials and spin off huge ad campaigns. They're the top. Now, look at the bottom. You should see tech, web dev, mobile apps, and all that crazy stuff. Okay, raise your eyes to the middle. The middle... by Banking on Digital Growth

29 min listen

Why You Should be Quantifying Customer Sentiment w/ Sid Banerjee: The uncertainty and challenges surrounding COVID-19 are impacting every business right now. Company leaders everywhere need to make difficult decisions quickly. This is no time for sentiment. Wait, no. Scratch that. This is actually the perfect time for sentiment. Customer sentiment, that is. Sid Banerjee, Executive Vice Chairman, Founder & Chief Strategy Officer at Clarabridge, joins me on the podcast to go over why quantifying customer sentiment is one of the best tools a leader can use to guide their decisions — especially in a crisis. Sid shares some interesting, real-world examples on just how companies in some of the hardest-hit industries are using Clarabridge’s platform to tap into these insights and make the difficult decisions required in a crisis. We cover: - How to use your customers’ voices to drive loyalty and reduce risk - How quantified customer sentiment is shaping the actions of companies by The B2B Revenue Executive Experience

22 min listen

115) #InsideDigitalGrowth: Consumer Personas - Obtaining Executive Buy-In on Niching: Today, I’m tackling this listener question: How can our marketing team get executive buy-in to commit and focus our marketing and sales on a niche with the development of consumer personas? In this solo episode, you’ll hear from me, James Robert Lay (h... by Banking on Digital Growth

30 min listen

The Marketing Metrics that Matter - Alon Waks - Hard Corps Marketing Show #184: As marketers, we know that metrics are powerful tools. How do we choose the key performance indicators (KPI) that matter most for our company’s target audience? A SAS Marketing Leader, CMO/Consultant/Advisor at IrisVR, Alon Waks, discusses how to navigat by The Hard Corps Marketing Show

64 min listen

28: The Human Side of Digital Marketing with Samantha Russell: If you're a financial advisor or advisory firm who wants to pursue growth through digital marketing, but you've always been unimpressed with the results, you've probably skipped the most important part: The human side of digital marketing. Knowing the... by The Human Side of Money

83 min listen

156) #ExponentialInsights: Ignore the Gig Economy at Your Peril: The traditional bank has ignored the gig economy at its own peril. When you walk into a branch as a soloprenuer, you have two options for an account: Commercial, or Consumer. Today’s economy defies the binary — and financial brands should, too. That in... by Banking on Digital Growth

31 min listen

CAN YOU GROW YOUR AGENCY DURING A RECESSION?: Can you grow your agency during a recession? What should you do to make sure your agency survives a downturn in the economy? How can you flip current conditions to benefit your business? In this video, I'll talk about how you can grow your agency... by Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

4 min listen

Increasing Brand Awareness w/ Ami Myrland: Why do organizations need to become more community-focused? Doing business means more than simply providing products or services to people. Companies have to embrace the idea of positively supporting and engaging with their communities. And social media platforms are the number one tool that can broadly help increase brand awareness. Ami Myrland is the Senior Vice President and Chief Financial Officer at the Capitol Bank, a locally-owned financial institution from Madison, Wisconsin. Ami is passionate about the banking industry. As CFO, she oversees accounting, finance, IT, HR, facilities, and project management at the Capitol Bank. In today's episode, she discusses her experience as a CFO and how she's been leveraging LinkedIn as a business development tool. In this episode, we discuss: - Why businesses need to focus on communities - How to leverage LinkedIn to develop your brand - How a CFO can build a successful working relationship wi by CFO Weekly

35 min listen

118) #ExponentialInsights: Are You Wasting Your Sales Team?: How much time does your sales team spend calling voicemail inboxes? Afterwards, do they have to punch that call into a CRM? If so, you might be wasting one of your financial brand's most valuable resources. Salespeople are too important to waste... by Banking on Digital Growth

41 min listen

Remora Style Marketing & Sales w/ Chris & Matt: Brand is what people say when you walk out of a room. So how do you control the conversation when you’re not there to hear it? Today’s guests, Chris Smith, Chief Revenue Officer (CRO), and Matt Richards, Chief Marketing Officer (CMO) at Aqua Security, talked about the strategic ecosystem of sales and marketing and how they have to work together to win. Join us as we discuss: Why working together for a shared goal is important What should and shouldn’t be measured for ROI Why empathy over ego is the key to success Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player. by The B2B Revenue Executive Experience

46 min listen

82) #ExponentialInsights: Financial Calculators: Essential Tools, Not Just a Box to Check ft. Chase Neinken and Matthew Covi: Every day, some 2 million people search online for financial calculators. These tools unlock enormous potential for marketing, data and personalization. So, why are they so often seen as a mere box to check? Chase Neinken (https://www.linkedin.com/in/c... by Banking on Digital Growth

31 min listen

Exploring Growth Opportunities in Small Business and Credit Union Collaboration: Small business owners are frustrated. These courageous entrepreneurs contribute to nearly half of our economy, but large lenders have all but disregarded the needs of these niche consumers. That’s why John Janclaes, President of Nymbus CUSO (https://w... by Banking on Digital Growth

30 min listen

254) Glance at Your Competitors, Glare at Yourself: Branding in a Tough Economy: With the world on the brink of recession, many financial institutions and fintechs are reassessing their branding in a tough economy. But instead of burying their heads in the sand, financial leaders should see this period as an opportunity for growth... by Banking on Digital Growth

36 min listen

How to Brand Your Design Business According to Mike Peterson - Episode 219: What is the easiest way to brand your design business? How do you stand out from the crowd enough to land clients? Mike Peterson has spent most of his career in the world of publishing with magazines like Country Living, House Beautiful, and Luxe. He lov... by Designed by Wingnut Social | Interior Design Business

37 min listen

#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey: In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.In this episode we discuss: - Hav... by Internet Marketing: Insider Tips and Advice for Online Marketing

51 min listen

My Marketing Mentor talks Measurement -David Meiselman- Hard Corps Marketing Show #100: Marketing combines creativity and statistical analysis to reach a company’s audience. Without measurement of how marketing programs perform, a marketer is unable to see their impact. Casey Cheshire’s marketing mentor, a Marketing Leader & Strategist, by The Hard Corps Marketing Show

68 min listen

Life of an ADR: The Highs, the Lows, Challenges and Career Paths: What does insight driven messaging look like for sales? Like a whole lot more deals, fast. Jump on high intent leads in the moment with Intercom, the business messenger that extends the reach of your team 24/7. Intercom creates more opportunitie... by Sales Pipeline Radio

24 min listen

The Customer View Journey - Bill Schick - Hard Corps Marketing Show #230: Data driven approaches are great for creating logical predictions for how customers will interact with content. However, people are not cut and paste. It’s time to take a more personal approach and think like the customer. A Marketing Leader, Strategist, by The Hard Corps Marketing Show

63 min listen

Building a world-class sales org | Jason Lemkin (SaaStr) by Lenny's Podcast: Product | Growth | Career

122 min listen

61. Design your marketing team structure to fit your company's growth stage: Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and... by CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

48 min listen

Is the Press a Good Vertical in Effective B2B Content Marketing Strategies? with Peace Itimi: Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Peace Itimi, Director of Marketing at Smile Identity.When it comes to getting PR for your business, it’s already a potentially difficult process, even at the best of times.How ... by Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

33 min listen

Ep. 452 | Unlocking Sales Enablement with ABM by OnBase: Smashing Sales and Marketing Misalignments

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71) #ExponentialInsights: Target Fixation: Transformation Is Looking Where You’re Going feat. Jeffery Kendall: When we learn to drive, why do we steer towards what we want to avoid? It’s called target fixation — you need to look where you’re going to travel. The same applies to digital transformation. That’s one of the insights Jeffery Kendall (https://www.lin... by Banking on Digital Growth

42 min listen

Dethroning the MQL - Justin Keller - Hard Corps Marketing Show #86: As a marketer, when do you feel like you are doing your job? Is it when you pass an MQL to sales, thinking that you have done your duty to nurture the buyer and it is now the sales team’s responsibility to close the deal and drive revenue? A marketing lea by The Hard Corps Marketing Show

61 min listen

49) #InsideDigitalGrowth: How to Compete With the Big Banks on a Limited Marketing Budget: As we navigate through the COVID-19 pandemic, more and more financial institutions are going to be working with slimmer budgets. We can no longer count on doing things like they’ve always been done, and adaptability is the name of the game. But what do... by Banking on Digital Growth

43 min listen

Michael Cirillo: How to Attract High-Quality Customers with Content Marketing by The Dealer Playbook

22 min listen

Brian Burns on 5 Key Elements to Build a Next Generation Sales Team: Sales has become an increasingly dynamic profession - from AI, to the evolving use of social media, to ever more complex decision making from buyers. As a result, team structures that used to work, will not work in the future. Brian Burns, host of The Brutal Truth About Sales & Selling, sits down with Chad Sanderson, Managing Partner, Value Prime Solutions, to discuss the five key elements sales executives need to consider as they design their next generation sales team and sales professionals must be aware of in order to succeed the next evolution of sales. Subscribe to the podcast or listen to the episode above as they discuss the 5 key elements sales executives must consider as they build their next generation sales teams. Podcast Blog Link: www.b2brevexec.com Value Prime Solutions: http://www.valueprimesolutions.com/ Chad Sanderson - LinkedIn: https://www.linkedin.com/in/chadsanderson/ Brian Burns - LinkedIn: by The B2B Revenue Executive Experience

28 min listen

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233) #ExponentialInsights - How to Think Like a Brand, Not a Bank - Part 1

233) #ExponentialInsights - How to Think Like a Brand, Not a Bank - Part 1

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