46 min listen
254) Glance at Your Competitors, Glare at Yourself: Branding in a Tough Economy
254) Glance at Your Competitors, Glare at Yourself: Branding in a Tough Economy
ratings:
Length:
36 minutes
Released:
Dec 20, 2022
Format:
Podcast episode
Description
With the world on the brink of recession, many financial institutions and fintechs are reassessing their branding in a tough economy.
But instead of burying their heads in the sand, financial leaders should see this period as an opportunity for growth.
Mark Arnold, President of On the Mark Strategies, tells us why banks and credit unions should resist cutting their marketing budgets and invest in their brands.
Join us as we discuss:
- The three legs of the Branding Triangle (6:12)
- Why cutting back on marketing during a recession is a mistake (14:45)
- The distinct skill sets of leaders versus managers (22:28)
Check out these resources we mentioned during the podcast:
- Mark Arnold
- mark@markarnold.com
- On the Mark Strategies
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
But instead of burying their heads in the sand, financial leaders should see this period as an opportunity for growth.
Mark Arnold, President of On the Mark Strategies, tells us why banks and credit unions should resist cutting their marketing budgets and invest in their brands.
Join us as we discuss:
- The three legs of the Branding Triangle (6:12)
- Why cutting back on marketing during a recession is a mistake (14:45)
- The distinct skill sets of leaders versus managers (22:28)
Check out these resources we mentioned during the podcast:
- Mark Arnold
- mark@markarnold.com
- On the Mark Strategies
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Dec 20, 2022
Format:
Podcast episode
Titles in the series (100)
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