9 min listen
The Evolution of Advertising | Foreseeing the Future
The Evolution of Advertising | Foreseeing the Future
ratings:
Length:
52 minutes
Released:
Jul 14, 2023
Format:
Podcast episode
Description
In today's episode, we revisit my keynote speech from the Arctic15 conference in Finland back in June 2018. I discuss the necessity of practicality in brand-building and emphasize how businesses must demonstrate resilience in volatile times, whether it's periods of economic instability or shifts in platform algorithms. I also highlight the significance of branding and advertising on social media, yet caution that depending too heavily on a single platform for brand success can be risky. Instead, brands need to be adaptable and follow the attention.As we wrap up the keynote, we transition into a Q&A. I share my thoughts on topics ranging from reducing consumer friction as a brand to the rapid pace at which human attention changes. I even give my predictions on the next marketing frontier that marketers might overexploit!This episode is packed with insights and practical advice to help your brand rise above the noise. I hope you enjoy it!
Released:
Jul 14, 2023
Format:
Podcast episode
Titles in the series (100)
How to Utilize Native Ad Platforms: Welcome to the first episode of my new show! This is the perfect way to start things off as we get into some nitty gritty about long-term business goals, Facebook dark-posts, and even non-profits. This is the beginning of a new era, my friends. Get ready! by The GaryVee Audio Experience